ʺWriting for the Earʺ means writing words that people will hear with their ears, not read with their eyes. Like when people write scripts for radio or TV. Or when YOU write an oral presentation to read in class. When you write for the ear, you must remember one important fact: Listeners don't get a second chance! READERS who don't understand something can go back and read it again. LISTENERS can't. Listeners must understand your words the first time, or they're gone forever into the air! (Quelle: Anbieter)